MakeUp in New York 2024 opens its doors

September 18, 2024

The MakeUp in New York trade show opens its doors today at the Javits Center in New York City, the US. The show runs from September 18-19.

The 13th edition of the show will feature 150 exhibitors, including more than 30 new international suppliers, accounting for over 20% of this year’s exhibitors.

The conference program will include sessions with companies such as Estée Lauder Companies, Goop, La Roche-Posay, Vichy, CeraVe and Victoria Beckham Beauty. Additionally, Danessa Myricks, Founder of Danessa Myricks Beauty, will deliver a keynote speech.

Ewelina Aiossa is once again the ambassador for this year’s show. Aiossa is Co-founder of Clinical Skin and has also worked for companies such as L’Oréal, Pierre Fabre Dermo-Cosmetics and Topix Pharmaceuticals.

For the second time, MakeUp in NewYork will host the Beauty Tank challenge. Some 10 skincare and make-up entrepreneurs have been selected as finalists from a pool of applicants. The entrepreneurs will pitch their projects “Shark Tank” style before a committee and audience. The initiative offers candidates exposure and potential partnerships to develop their projects.

Finally, the event’s IT Awards received 108 make-up and skincare product entries. Following an initial selection by a jury, 28 products were nominated. The winners in each category will be announced at the Awards ceremony today at 9.30am.