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The 8 Best Beauty Trends From the Spring 2025 Runways

The 8 Best Beauty Trends From the Spring 2025 Runways


On the spring 2025 runways, brand-new hair and makeup trends have already taken hold. Natural, luminous skin was the running throughline for most of the beauty looks that we spotted on the catwalks. Whether that meant shunning cosmetics completely at Collina Strada and Prabal Gurung, or playing off the polish of the base as a striking contrast (as seen at Simone Rocha, Khaite, and AlaĆÆa), investing in good skincare is definitely in. As for hair, glossy coifs are left free-flowing or are manipulated into nouveau waves, twists, and plaits.

Below is a curated selection of the most notable spring 2025 hair, makeup, and nail trends that have caught our eye as they hit the catwalks of New York, London, Milan, and Paris. Check back often, since weā€™ll be updating our backstage beauty report throughout fashion month.

Swoops and Swirls

@wnoelle_, courtesy of Oribe

The artist Lee Krasnerā€™s painting Night Watch, with its ā€œacid-tripā€ of a maze, informed the snaking patterns that hairstylist Joey George created for the braided coifs at Ulla Johnson. Whether it was for the paisley-patterned, fish-plaited chignons or the winding map of cornrows, he used Oribeā€™s Foundation Mist to condition and detangle the hair before braiding.

At Christian Siriano, the hair master Lacy Redway experimented with the darker side of fantasy by sprinkling a smoky quartz fairy dust onto smoldering marcel waves. She guided the chunky crystal gel mixture along the art nouveau shape using hair gel, natch.

Fringe Elements

Makeup artist Sofia Tilburyā€”the niece of Charlotteā€”captivated showgoers with her alien paperdoll creations at Harris Reed, which flaunted wide-set eyes with hazes of powder blue or copper, and Cupidā€™s bow-shaped lips. She cribbed a pinched eyelash technique from her iconic aunt, and loaded the lashes with waxy coats of coal-black mascara, plus added falsies to the upper and lower lash lines to emphasize the theatrical look.

Courtesy of Addiction Tokyo

Courtesy of Addiction Tokyo

For Diotimaā€™s NYFW presentation, Addiction Tokyoā€™s creative director Kanako Takase tapped into designer Rachel Scottā€™s Caribbean heritage by creating a vivid eye, featuring eyelashes that resembled coral reefs. To achieve the red look, she layered Addiction Tokyoā€™s The Mascara Color Nuance WP in Pure Scarlet over a black mascara and added a few falsie wisps for a dramatic ombrĆ©. For the blanched iteration, she opted for The Mascara Intense Lashed in Honey Brunette and added a few white fake lashes for an equally standout effect.

Building Blocks

Courtesy of Pat McGrath Labs

A neutral palette is never boring when it is in the skillful hands of Dame Pat McGrath. For the house of AlaĆÆa, the mother of all makeup artists used concealer two shades lighter or two shades darker than the modelā€™s complexions to create wide, tonal colorblocks across their peepers.

In Full Bloom

Choreographer Pina Bauschā€™s Nelken (Carnations) was the inspo behind makeup artistā€™s Thomas de Kluyverā€™s blush petal frameworks at Simone Rocha. The pretty floral arrangements made for a striking mask that blossomed across the visages of the models.

Courtesy of Cody Rasmussen for Sola Salons

At Alice + Olivia, hair key Matthew Curtis for Sola Salons adorned the intricately braided buns with a colorful garden party of flowers and jewels. Briogeo Full Miracle Styling Foam added volume and hold, while the Sleek Stick was used to tame flyaways.

Bold Brows

Victor VIRGILE/Gamma-Rapho/Getty Images

At JW Anderson, the makeup artist Lynsey Alexander designed a masculine brow to relay a sense of elegant, handsome beauty. ā€œThere is a toughness in the eyebrow, which weā€™re bushing up,ā€ she tells W. Alexander used a super-thin brow pencil to replicate natural hair strokes, then overlaid it with a swipe of volumizing brow pomade.

A Comme des GarƧons image from the early ā€™90s shot by Peter Lindbergh inspired the dramatic dark brows at Khaite, says Diane Kendal, the mastermind behind the makeup look of the show. Using an ebony-colored shadow, she filled in the eyebrows, squaring them off at the inner corners, then extended them outward. Then she defined the arched block frames with an inky line.

Courtesy of MAC Cosmetics

ā€œDrag, punk, countercultureā€ is how makeup artist Yadim Carranza described the exaggerated beauty affair he crafted for the Luar runway show. He fashioned the subversive structures from python-print leather he found at the designerā€™s studio. Spidery lashes and a black glossy lip, made by topping MACā€™s Clear Lipgloss over a black gel liner, completed the look.

Bare Patrol

Makeup pro Dick Page usually favors a fun, minimal approach when it comes to color. He decided to ditch that ethos altogether at Collina Strada, and played with the texture of the skin instead. He used Dieuxā€™s Deliverance serum as a base to give the face a nice, healthy glow. Then, he contrasted it with a wet slick, using the skincare lineā€™s ā€œfancy greaseā€ā€”a rich barrier creamā€”over the lids, across the eyebrows, and on the lips. He touched up their knees and legs with dirt and grass as a finishing touch to the raw, earthy feel.

At Prabal Gurung, the lead makeup artist Sil Bruinsma fashioned an ultra-glass skin finish using only skincare, no makeup. The multistep process involved moisture pads, an essence, and a glass skin-refining serumā€”all by Peach & Lilyā€”for a plump, even base. Two secret products, a lighter and heavier balm from the Korean skincare brand, were buffed into the skin where the light naturally hits. Lastly, a glass skin spray married all the layers, and a peachy-tone lip balm was applied to the lips and cheeks.

Pumping Ponies

Courtesy of Bumble and bumble

Drawing on the theme of global tribalism at Off-White, the brilliant coiffeur Jawara expanded the idea by transforming wrapped braids of Indigenous peoples into a coiled structure at the back of the head. He parted the hair into two large sections, then slicked each back with Bumble and bumble gel into a double ponytail. Next, he snatched the top pony and wrapped it with a tonal cord along its lengths until he reached the intersection at which the two meet, leaving the ends free.

Flights of Fancy

Victor VIRGILE/Gamma-Rapho/Getty Images

At Simone Rocha, de Kluyver topped off the raven-hue, winged eyes with a bit of dark, sparkly shadow for a twinkly air. A swipe of glittery silver-black shadow from Byredoā€™s Sciomancer eyeshadow palette over black liner will give a similar, non-sinister gaze.

Courtesy of Carolina Herrera

Truman Capote would definitely cosign the modern Holly Golightly maquillage at Carolina Herrera. Makeup pro Sam Visser elongated each modelā€™s eye shape with a softly feminine flick that lent an elegant yet playful, swan-like air. He boosted the lips with a light plum gloss but kept the rest of the skin understated.

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