September 20, 2024
Italian company Gotha Cosmetics presented a new collection of three products at this week’s Makeup in New York trade show under the concept of ‘Beauty Reunited’.
The Jelly Pudding Blush is described as an easy-to-use cheek and lip tint with a jelly texture and hydrating properties. It claims to provide sheer, buildable, long-lasting color. The blush is also said to have a cooling effect, containing more than 80% water. It is also 95% natural.
The Bubble Gum Eyeshadow is said to have a creamy and sensorial formula, with medium to high payoff. Its translucent base and high number of pearls provide a sparkling effect that can be built up to a wet-look.
The Wow Glide Crème is a lipstick with a lightweight, creamy texture that claims to provide long-lasting shine and vibrant color without bleeding into fine lines.
The company created a new campaign for the collection featuring the women who work at Gotha Cosmetics in a bid to show real, authentic beauty, as well as the corporate culture of the company.
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