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Fact: Summer 2024 was the season of blush. In the last few months, there have been more product launches and viral makeup trends than one person can keep up with. The beauty of it all is that there’s truly a look for everyone. Sunset blush for maximalists, while boyfriend blush creates a simple, healthy flush. The latest look, cloud cheeks, is a makeup minimalists dream and is perfect for fall. Whether you’re headed into the office or are looking for a fresh way to update your makeup routine, the cloud cheek trend could be a fun one to try. Keep scrolling to learn the ins and outs of the trend and how to recreate it the look at home.
What Are Cloud Cheeks?
You may recall the popular cloud makeup trend for its soft matte look. The viral makeup trend was all about creating an almost textureless base for a dreamy filter-like look. Cloud cheeks have a slightly similar appearance but with blush. “Most blush trends deliver beautiful color, but the finish can sometimes enhance imperfections and pores, plus the color often fades quickly, says Wende Zomnir, founder of Caliray. Instead of a completely shine-less appearance, she notes that cloud cheeks have a soft-focus look that’s neither dewy nor matte. She explains that the idea is to create a soft texture with a blurred and slightly diffused edge. The finish is meant to be a little hazy and not too extreme, making the trend ideal for all skin types.
How to Recreate Cloud Cheeks at Home
We all know that blush application techniques can vary. For cream formulas, fingers and buffing brushes may work best, while powder formulas tend to apply better with a fluffy brush. For cloud cheeks, Zomnir recommends using a stippling brush. “A synthetic, soft brush is ideal for achieving the plush-looking texture on the cheek and the perfect blurred edge,” she says. To recreate, she suggests starting from where you want the color to be the most intense. “It’s nice to wear a bit higher on the cheekbone vs. in the hollow of the cheek or directly on the apples, because the airy look creates a lifted effect.
